Bepanthen Website

Client: Bayer
Agency: J. Walter Thompson
Role: Art Director, Lead Designer
Year: 2017

Creation of a global template for Bepanthen new range of products and educational articles. Working closely with the UX designer and the account team we delivered a platform to be used across different markets around the globe, which had to allow enough flexibility to accommodate their different needs. I had to come with a completely new visual look for it, one which combines the clinical aspect of the product with a warm feel which was conveyed by the use of subtle background colours, playful typography and tender photography.