Andrex Website 

Client: Andrex
Agency: J. Walter Thompson
Role: Lead Designer
Year: 2016

New website design for the British toilet roll brand Andrex. After refreshing their packaging artwork across their different range of products, making a transition from a soft look and feel based on pastel colours to a bold and strong one, the client needed to update their website accordingly. The solution involved a whole new UX approach and sections, and had to feature the key new bubble background. The final site was aligned accordingly with the new tone of voice and attitude of the company, keeping in their core the "Clean" statement that Andrex has always stood for.