Altered Principles

Client: Altered Principles
Agency: LODE
Role: Art direction & Design
Year: 2026

I led the creation of the brand identity for Alteres Principles, an AI consulting company operating in a space often defined by complexity. The challenge was to translate highly technical thinking into a visual language that felt clear, confident, and accessible. We built a system grounded in simplicity — flexible grid structures, refined typography, and clean, intentional layouts that allow content to breathe and ideas to land with precision. From early exploration and conceptual development to the website design and the delivery of a complete brand toolkit — including motion and static assets — I was hands-on throughout, shaping a cohesive identity designed to scale across every touchpoint.