Working as a designer and art director at LODE, I led the development of OLOQIQI’s brand from the ground up. As a newly founded company with deep expertise in media monitoring, they needed an identity that clearly expressed the precision, intelligence, and cutting-edge nature of their technology. I was hands-on throughout the entire process, from early exploration, concept development, and visual experimentation to crafting the full identity system, designing the website, and producing both motion and static assets. The result was a comprehensive and cohesive brand toolkit built to communicate innovation with clarity and confidence across every touchpoint.