Royal Enfield App

Client: Royal Enfield
Agency: J. Walter Thompson
Role: Art Director, Lead Designer
Year: 2017
 

Working closely with Julian Poole, JWT's head of digital production, we designed this app as part of a creative pitch to Royal Enfield. The look and field tries to encapsulate the vintage feel of the brand from a modern perspective. We redefined few aspects of the initial UX guides to help visualise in the best possible way the key features and capabilities of the app. Having social as core, it allows to connect with other bikers near you and participate in different events with them. The home screen dashboard gives you access to other information and key features, such as booking a test drive or asking your possible questions to a mechanic.