Client: Royal Enfield
Agency: J. Walter Thompson
Role: Art Director, Lead Designer
Year: 2017
Working closely with Julian Poole, JWT's head of digital production, we designed this app as part of a creative pitch to Royal Enfield. The look and field tries to encapsulate the vintage feel of the brand from a modern perspective. We redefined few aspects of the initial UX guides to help visualise in the best possible way the key features and capabilities of the app. Having social as core, it allows to connect with other bikers near you and participate in different events with them. The home screen dashboard gives you access to other information and key features, such as booking a test drive or asking your possible questions to a mechanic.
Selected Works
Global Tech & Data ShowcaseDesign & Motion
Motion ReelMotion Design
NGN LABArt Direction, Design
US OpenArt Direction, Design & Motion
MediaMonks BerlinDesign
Branding ProjectsArt Direction, Design
Head StringsArt Direction, Design & Motion
Sony BraviaArt Direction, Design
Bahrain Brand UpdateArt Direction, Design & Motion
Bepanthen WebsiteWeb Design & Art Direction
Random TandemsSocial Campaign
Sony Digital AdsArt Direction, Design & Motion
Andrex WebsiteWebsite Design
Berocca Mango IslandCampaign
JWT IslandsIllustration
Vype AppApp Design
Head TennisArt Direction & Motion Graphics
Qatar Airways New A350Campaign & Web Design