Sony Digital Ads

Client: Sony
Agency: Dentsu X
Role: Design & Motion
Year: 2020

Over a busy and intense period of more than six months, I worked with the guys at Dentsu X as a lead freelance digital and motion designer producing digital advertising for Sony. The creatives promoted all sorts of products, everything from their latest Alpha cameras and headphones to the flagship phone Xperia 1-II or some of their top range Bravia TVs. Working from London as a hub, I developed the assets that would be used not only in the UK market, but in the rest of the European ones as well. This resulted in hundreds of different executions for every product, mainly in video formats, successfully produced and delivered.