US Open

Client: Head
Agency: Head In House Studio
Role: Art direction & Design

Year: 2018

To cover the tennis US Open 2018, Head launched a campaign on its social channels that aim to encapsulate the emotion of the tournament and its specific features. I was tasked to design a look and feel for the campaign, creating the styles and rules that would apply throughout. Inspired by the scale, the action and the thrill of the event, I developed a modern, graphical, unashamedly American look and feel for the campaign, crafting every element from the grid system, typography and colours to the motion styles. The system allowed enough flexibility to accommodate all shorts of formats, both print and digital, adding dynamism with the use of different fluid layouts.  

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Selected Works

US OpenArt Direction, Design & Motion

Fernando MontesDesign & Art Direction

Bahrain Brand UpdateArt Direction, Design & Motion

Head StringsArt Direction, Design & Motion

Motion ReelMotion Design

Bepanthen WebsiteWeb Design & Art Direction

Andrex WebsiteWebsite Design

Random TandemsSocial Campaign

JWT IslandsIllustration

Royal Enfield AppApp Design & Art Direction

Vype AppApp Design

Head TennisArt Direction & Motion Graphics

Qatar Airways New A350Campaign & Web Design

Personal PhotographyPhotography & Photo Retouch