US Open

Client: Head
Agency: Head In House Studio
Role: Art direction & Design
Year: 2018

To cover the tennis US Open 2018, Head launched a campaign on its social channels that aim to encapsulate the emotion of the tournament and its specific features. I was tasked to design a look and feel for the campaign, creating the styles and rules that would apply throughout. Inspired by the scale, the action and the thrill of the event, I developed a modern, graphical, unashamedly American look and feel for the campaign, crafting every element from the grid system, typography and colours to the motion styles. The system allowed enough flexibility to accommodate all shorts of formats, both print and digital, adding dynamism with the use of different fluid layouts.