Agency: J. Walter Thompson
Role: Digital Designer
Berocca created new Mango flavour tablets and wanted to deliver a sampling initiative to promote the new product from their current base of registered users and social followers. The solution was "Give a Mate a Mango", a CMR and Social Media roll out driving public into a dedicated website from where to send samples to friends and family as well as have the chance to win a trip to Mango Bay.
The campaign was a total success. Over 7,000 samples delivered, leaving a friendly and healthy message of kindness with each tablet. Thousands more registered to win a trip to Mango Bay, and Berocca, one more time, proved to be a natural and friendly source of energy.
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