Client: Business Friendly Bahrain
Agency: M&C Saatchi
Role: Art direction & Design
I was tasked with refreshing Business Friendly Bahrain branding and communications look and feel across its different channels. While retaining the old logo, the new brand had to convey an image of modernity, openness and professionalism, framing itself into the friendly business proposition they offer. I used the B shape of Bahrain’s logo as a fluid device to bring together all the visual variations, helping to create different lockups and a sense of identity. Previous serif typography was replaced for a modern sans-serif one. Photography and copy have been applied in a bolder, more considered way, avoiding unnecessary clutter and aiming for a clean and minimal execution.
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