Bahrain Brand Update

Client: Business Friendly Bahrain
Agency: M&C Saatchi
Role: Art direction & Design

Year: 2019

I was tasked with refreshing Business Friendly Bahrain branding and communications look and feel across its different channels. While retaining the old logo, the new brand had to convey an image of modernity, openness and professionalism, framing itself into the friendly business proposition they offer. I used the B shape of Bahrain’s logo as a fluid device to bring together all the visual variations, helping to create different lockups and a sense of identity. Previous serif typography was replaced for a modern sans-serif one. Photography and copy have been applied in a bolder, more considered way, avoiding unnecessary clutter and aiming for a clean and minimal execution.

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01

Old branding examples

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02

Brand update. Print. 

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03

Brand update. Digital. 

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Selected Works

US OpenArt Direction, Design & Motion

Fernando MontesDesign & Art Direction

Bahrain Brand UpdateArt Direction, Design & Motion

Head StringsArt Direction, Design & Motion

Motion ReelMotion Design

Bepanthen WebsiteWeb Design & Art Direction

Andrex WebsiteWebsite Design

Random TandemsSocial Campaign

JWT IslandsIllustration

Royal Enfield AppApp Design & Art Direction

Vype AppApp Design

Head TennisArt Direction & Motion Graphics

Qatar Airways New A350Campaign & Web Design

Personal PhotographyPhotography & Photo Retouch