Hola

I'm Francisco Martinez, a Spanish interactive and graphic designer based in London. My work is primarily digital, but I'm passionate about design in every medium.

About me

Having over 7 years of experience in the advertising industry, I have had the pleasure of working with a few big names, such as Sony, Nestle, Nespresso, Qatar Airways or Honda to name some of them.

I am always looking for new challenges where I can push my boundaries and love learning from every new project I work on.

I can work comfortably in all the usual Adobe Suite software (Photoshop, Illustrator, InDesign, After Effects), as well as in the main UI design apps, such as Sketch, Adobe XD or Figma. 

Outside of working hours I enjoy travelling and exploring new places, improving my photography skills, reading or playing the piano.

Experience

September 2017 - Present
Freelance designer in agencies that include BBH, McCann, M&C Saatchi, Engine or Grey, working on a variety of projects and pitches for clients such as BMW, Nivea, Tesco, Rimmel London or Helly Hansen.
 Work has covered a big variety of fields and disciplines, such as branding (with projects like Bahrain brand update or Moss Bros EVP), UI design (Engine website redesign), motion and social campaigns. 

March 2014 - August 2017
Integrated designer at J.Walter Thompson. Working as a lead designer on a big variety of projects and new business pitches with a focus on digital executions such as websites, apps and social media content for Nestle brands, Bayer, Nespresso, Qatar Airways, HSBC and others.

March 2012-March 2014

Junior Designer at Byyd Ltd. Rich media advertising production for brands such as Universal Pictures, Renault, Vodafone or Sony. Providing sales & marketing team with branding assets, such as presentations, lea ets, quarter reports, banners, website images, etc.
 
Feb 2013-Jan 2015
Graphic designer on freelance basis for IQ Zone. Brand redesign, production of visuals, presentation decks, case studies, etc.
 
2010-2011
Several projects on freelance basis: Design of the corporate image for the nutritionist business “Ana Ribas”; production of illustrations published in Alifa magazine ; creation of informative posters for the residence Joaquín Blume.